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Digital formats, in context

Every digital placement, with the key formats shown live among real articles from the site. Two approaches: house-style units that sit inside the editorial, and full-bleed brand canvases for your own creative. Each is clearly labelled, restrained and, where it persists, dismissible. Placeholder ad creative throughout.

House-style partner card — in the article feed

Brand canvas — shapes & sizes

Landscape — leaderboard / inline

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BRAND NAME
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Brand canvas — between homepage sections

Advertisement
BRAND NAME
In stores now
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In-article canvas — inline in a feature

John Nugent

Look at My Tail

Across the length and breadth of Britain, you can find real-life mermaids.

It was the kind of morning that made you wonder whether the whole enterprise had been a mistake from the start, the sort of grey, indeterminate light that flattens a city into something papery and provisional.

By the time the announcement came, half-swallowed by static, the moment had passed and we were all, once again, simply waiting.