Advertising & partnerships
Partner with The Fence
For six years we ran no conventional advertising — only bespoke, journalism-led collaborations in our house style. We’re now opening a curated set of digital partnerships, including sponsored editorial, while print stays illustrated and unmistakably us.
Partnership philosophy
We guard our editorial integrity. In print, that means illustrated, house-style collaborations and no conventional display. Online, we now produce a small number of sponsored editorial partnerships — always clearly labelled and written to read like The Fence. Our brand is built on breaking into worlds our readers couldn’t otherwise reach; we look for partners who share that appetite.
Distribution & reach
- —60/40 male–female split, ABC1, London and the UK’s cities
- —Two tribes: urban yuppies and urbane oldies
- —Subscribers in 27 countries — every continent bar Antarctica
- —Stocked across the UK, US & Canada, Europe, Asia and Australia
- —On the shelves of the world’s leading magazine boutiques
Spots we have for sale
Across four channels, plus bespoke editorial formats. Every spot is built with you — we quote each partnership individually.
Illustrated only — no conventional display. A collectible quarterly, kept and re-read.
Final page / final panel
The closing word of the issue — a full illustrated page or panel at the back.
Illustrated back cover
A back-cover artwork commissioned in our house illustration style.
Gatefold & centrefold
Illustrated posters and spreads at the heart of the magazine.
Newsletter
Off The Fence and Capital Letter — written in our voice, opened because of it.
The Top Spot
Inclusion in the intro paragraph, where every reader starts.
House-style subhead
A section in the body, written by us in The Fence’s voice.
Reader poll or question
An interactive moment put directly to readers.
Digital
House-style placements and sponsored editorial — clearly labelled, made to read like us.
Sponsored editorial
A feature produced with you in The Fence’s voice, clearly marked as a partnership.
House-style partner card
Sits in the article feed, matched to the editorial and labelled “Partner”.
Brand canvas
A full-bleed space for your own creative — portrait, landscape, square or full-bleed. One brand at a time.
In-article canvas
A single, quiet break inside a feature.
Live events
Where the magazine comes off the page and into the room.
Dinners, readings & salons
At London’s best tables.
Money’s No Object
Title a live recording of our podcast at Quo Vadis.
Field Reports
Long-form investigations led by us, underwritten by you.
Editorial formats
Bespoke collaborations within the magazine, predominantly in our interview and profile series.
Interview & profile series
A number of formats across the magazine. Details on request.
Where digital placements appear
On-site inventory is deliberately scarce and frequency-capped — a handful of house-style placements, never a wall of banners.
Schematic. See live format examples.
Press & praise
“The illegitimate offspring of Private Eye and Evelyn Waugh”
“The most original new magazine in years”
“The essential skewer for our inessential age”
We have collaborated with Harper’s, the Guardian, Dirt, Vittles, The Oldie, The Face, Garbage Day, the Times and Democracy for Sale.
How to start
Tell us your brand, your budget and your timing — we’ll come back with a bespoke proposal and the full media pack.
advertising@the-fence.com